PLR Vaud
Augmented reality mobile application for the Vaud Liberal-Radical Party. Discover the political programme by pointing your phone — an unprecedented interactive experience in Swiss politics.
Le challenge
PLR Vaud wanted to innovate in its political communication for the 2022–2027 legislature. The objective: to reach a younger audience and make the political programme accessible in an interactive and engaging way, standing out from traditional media.
Notre solution
We developed an augmented reality mobile application available on iOS and Android. By pointing the phone at campaign materials (posters, flyers), users discover the programme, the candidates and the party's actions in 3D and video. A major technical investment for our team.
Resultats
App published on App Store & Play Store
Unprecedented AR politics in Switzerland
Strengthened digital engagement
Media coverage of the launch
Captures
